Project marketing & global syndication
New Development Sales
End-to-end sales strategy and global placement for Montenegro's most prestigious new residential and resort developments.
Developer inquiryThe developer advantage
Pre-launch strategy
Positioning, branding and pricing strategy from the earliest drawings, off-plan.
Global reach
Placement through a network of 1,100+ Sotheby's International Realty offices and media partners such as the WSJ and FT.
Dedicated sales force
Building and managing exclusive sales teams on site at the development.
From drawings to handover
- 01
Feasibility & positioning
Product mix, target buyers and pricing, tested against the market before launch.
- 02
Brand & launch
Project identity, sales materials and a launch plan for local and international buyers.
- 03
Global syndication
Presentation across the Sotheby's International Realty network, portals and press.
- 04
Sales management
On-site team, reservations, contracts and reporting through to the final handover.
Buying new: what we check for you
Much of the new supply on the Montenegrin coast comes from a small number of master-planned developments — Porto Montenegro in Tivat, Luštica Bay and Portonovi — and from smaller residential projects around the Bay of Kotor and on the Budva Riviera. Buying new means buying from a developer, and often before the building is finished, so the questions are different from a resale.
Before you commit we look at what the developer can document: the building permit for the phase you are buying in, the planned completion date and what happens if it moves, the payment schedule and whether instalments follow construction stages, the specification that is part of the contract, and the service charges and management model once the residence is handed over. A new build from a VAT-registered developer is sold with VAT in the price rather than transfer tax — the tax guide explains the difference.
For developers, we present projects in six languages to buyers who are already looking on this coast, and we report honestly on how the market responds to price and specification.
From our catalogue: 17 new-development properties currently offered, out of 357 properties for sale.
Developments and guides
Frequently asked questions
What does a new development sales mandate include?
Pricing and unit-mix advice before launch, marketing and presentation, international syndication through the Sotheby’s International Realty network, a dedicated sales team, and regular reporting to the developer.
When should a developer bring in a sales partner?
Ideally before launch. Pricing, unit mix, specifications and presentation are much easier to shape before the first units are offered than after the market has seen them.
Can you sell units to international buyers?
Yes. Projects are presented on this site in six languages, to buyers in the Sotheby’s International Realty network and on international property portals, and to the buyers we already work with.
Developer inquiry
Tell us about your project. We respond to every developer inquiry within one business day.