In recent years, Montenegro has become an increasingly important investment destination. The world’s leading company in the luxury real estate market, Sotheby’s International Realty, has also recognized this and opened a representative office in Tivat two years ago, in the midst of the coronavirus pandemic. Right there, in the heart of the luxurious Porto Montenegro marina, where it all began, the local Montenegro Sotheby’s Realty office welcomed friends and partners from as many as 15 countries in August.
The event, held in the wonderful ambiance of the Buddha bar with an unreal view of the bay, was the crowning glory of a three-day gathering, during which Sotheby’s representatives from all over the world had the opportunity to learn about Montenegro’s potential.
Despite the pandemic, political instability, and global events, the Montenegrin office has only achieved success and in a short time has become synonymous with the offer of luxury real estate in Montenegro. According to Niko Laković, partner and executive director of the Montenegro Sotheby’s Realty group, who is the mastermind behind the arrival of this prestigious brand in Montenegro, they will continue to work to promote the best that this country has to offer in the future.
– It makes me proud and additionally motivates me to achieve even more serious results in the promotion of everything we have here, that today, after only two years, we have 14 countries from the Sotheby’s group to get acquainted with Montenegro and luxury projects. If we manage to reach all 78 countries of the Sotheby’s group with what we offer, we have done a good job. For example, last year one of the properties from our portfolio was among the world’s top five in the selection of Mansion Global from the Wall Street group – said Laković, greeting the guests at the event in Porto Montenegro.
Laković’s acquaintance with Hunter Milborne, a true legend of Sotheby’s, who sold real estate measured in billions, is another reason for introducing Sotheby’s to a Montenegrin market.
– When I first came to Montenegro, I felt great investment energy, I met serious developers and knew that this place has great potential. My partner, Mr. Laković, already had a well-developed real estate business, and together we entered into the project of developing Sotheby’s offices in Montenegro. Today, we are still here, with already tangible results and an excellently positioned office in Porto Montenegro, our strategic partner – said Milborn.
Marina Porto Montenegro, Portonovi, and the first One&Only resort in Europe, Luštica Bay tourist resort, Huma Kotor Bay, and Nikki Beach resort assured guests of Montenegro Sotheby’s that Montenegro is rightly one of the world’s most luxurious destinations.
Boka Bay, one of the most beautiful bays on the planet, as well as charming palaces from the 17th and 18th centuries, whose value reaches up to ten million euros, have shown that this market is not behind Greece, Spain, and similar destinations.
– We are impressed by the positioning of Montenegro as a luxury destination, the projects implemented here, and the fascinating brands present on the market.
What is particularly impressive is that in a short period our office has become one of the leaders in the luxury real estate market in Montenegro.
We are witnessing a mini-gathering of European offices and great socializing – said Natalie Meek, Global Vice President of Sotheby’s Realty Group.
The presence of the world’s most famous brands significantly influenced the value of real estate in Montenegro.
In addition, the arrival of Sotheby’s has created new value for the Montenegrin market and increased the attractiveness of the destination itself.
With the opening of Porto Montenegro, and then other resorts on the coast, Montenegro is increasingly becoming a year-round destination.
Life in the Mediterranean, on the coast, with all the amenities that these complexes offer, is seen less and less as a vacation, and more and more as a lifestyle.
Real estate world elite in one place
At the event that rounded off two extremely successful years of operation, Montenegro Sotheby’s Realty gathered renowned global real estate companies.
In addition to the representatives of 14 countries from the Sotheby’s group and the presence of Sotheby’s Concierge, which recently also conducts auctions of the most expensive real estate, brand developers from Dubai and Abu Dhabi, Emaar and Aldar, as well as the partner company from Abu Dhabi Al Mira Real estate, also arrived in Montenegro.
There were also representatives of the project management of Porto Montenegro, Luštica Bay, Portonovi, Dukley Gardens, Nikki Beach, Huma Resort & Villas, and Belgrade on the Water, as well as global brokers CBRE, JLL, and Savills.
In parallel with these activities, with the London Sotheby’s office and the British television Channel 4, we filmed the show The Most Expensive Houses of Europe and presented palaces from the 17th century, as well as One & Only signature villas on the coast, the first in Europe.
The three-day meeting was an opportunity to get to know the market, present its potential, network, also to enjoy the beauty of Montenegro and the best tastes.